After more than 30 years of mutual growth and a positive relationship, BIG Daishowa Seiki Co. Ltd. (Osaka, Japan) and KAISER Precision Tooling Ltd. (Rümlang, Switzerland) solidified their longtime partnership in the European and Asian markets.
BIG Daishowa is the world's largest collet chuck producer, and KAISER is a global leader in modular boring and other tooling solutions. The two companies have yet again come together to create a mutually beneficial distribution network -- similar to the decade-old partnership that has been so successful in the United States with BIG Kaiser Precision Tooling Inc. BIG Kaiser Germany ran as a pilot project to test efficacy of such a model in the European market, and the company's success paved the way for a larger European partnership executed through KAISER Switzerland.
"From each company's standpoint, the other market is difficult to enter," said Peter Elmer, CEO of KAISER. "There are so many established rules and conventions that are foreign to both of us. We decided to enter the different markets with the help and support of the other. It is ultimately about the customers, and ensuring that we can get them the products they need. That's why we want to grow into our partnership with BIG Daishowa."
Elmer cited the two companies' comparable goals as an advantage, ensuring that they will move forward as partners on equal footing. More importantly, both are focused on manufacturing the most precise and repeatable tooling available to the market. Because the two companies occupy a similar space on the quality/premium pyramid, they share marketing strategies, philosophies and experiences. That, combined with years of cooperation, makes the two companies ideal partners for Europe.
On the commercial side, a BIG Daishowa product specialist has been transferred to the KAISER facility for three years to support the transition. He is responsible for answering all questions and merging the workflow of the two companies. BIG Daishowa has a solid foundation in the tightly knit machine tool community in Japan. The new transfer will continue to push BIG products into European machines, expanding horizons and breaking into new markets.
"We aim to help BIG Daishowa with all of their European operations. Through this partnership, we'll provide BIG customers with products, technical information and support -- all funneling through a singular European channel," Elmer said. "As the partnership grows, so will innovation. Working together, we will be able to develop new tools and pursue new ideas. We think in similar ways -- we both value precision and quality."
KAISER announced its three-year plan, including its fortified relationship with BIG Daishowa, during the company's recent 65th anniversary festivities. After 65 years, the company is still focused on future improvements.
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